• UNITED KINGDOM

I'm Louise,

a ugc creator based in glasgow, scotland.

I’m a 44yr old working mum balancing busy family life with two incredible kids – one a rugby player and the other a dancer. I also love staying active myself, through walking, weight training and gardening. With a hectic schedule, I understand the importance of honest, relatable content for women who are managing it all.

I have 20 years’ experience in marketing – in both agency settings and in-house – and now put my passion for brands into creating high-quality content tailored to your audience. I can craft genuine, engaging content that speaks to your audience, or help you develop the perfect brief. Let’s work together to bring authentic, everyday voices to your brand!

UGC Ad Creatives

I plan, script and produce high performing social media ad creatives, using a proven formula

GET IN TOUCH

Fast and Hassle-Free Content for your Brand

I use a tried and tested workflow to produce content quickly and efficiently

1

Research & Briefing

I research the high performing content in your niche, and use these insights to provide concept ideas for your UGC content. I can also help you craft the brief and strategy if you need that extra support.

2

Planning & Scripting

Once the concept is agreed, I work with you to plan and script your video, using a proven formula. 

3

Content Creation

I film and edit your UGC videos, delivering the finished video for you to review. I provide one round of edits to your video if required, or share raw footage.

4

Sign off and delivery

Once signed off, your content is delivered promptly for you to use.

5

Testing and Iterations

If required, I can help you to analyse the performance of your content, and provide iterations for testing.

PROFESSIONAL CONTENT DELIVERED on time, on budget

Why work with me?

  • Family focused content

My kids are not camera shy! I can share authentic stories of our life full of  dance competitions, rugby, and family gym sessions.

  • Contemporary family home

I can create content in our new-build home with established garden, complete with vegetable patch.

  • Project manager by trade

With my agency background I understand the challenges of our fast-paced industry. I pride myself in delivering high quality content on brief and on time.

  • 20yrs marketing experience

I’ve worked with hundreds of brands in the FMCG, skincare, hospitality, and sports sectors, and I understand how UGC fits into the broader marketing mix in today’s consumer landscape.

Let's talk...

Email me: [email protected]

If you’ve got a UGC project I’d love to hear from you, I aim to respond within 24 hours.

© Louise Macpherson 2025